Shopper Marketing and Brand Building from Good to Great!

The idea here is to very simply show you through some examples and observations of how good brands turned into great brands – this is very much our team’s work and is not based on any reference, research or study material.

We just want you to see the comparator of a few brands, mainly India centric, of how sustained brand building over a period of time made some brands GREAT and some remained GOOD. How Shopper Marketing and Retail Visibility played an important role in helping some brands make the transition from Good to Great!
All this very briefly…

GOOD Brand building resulted in :

  1. Godrej shaving cream
  2. Complan Complete Planned Food in a Drink
  3. Knorr Soups
  4. Raymond
  5. Nivea
  6. Pepsi
  7. Microsoft
  8. Nokia
  9. Videocon
  10. Maruti Suzuki Cars

GOOD Brand building resulted in :

  1. Gillette
  2. Glucon D and Horlicks
  3. Maggi Noodles
  4. Britannia Biscuits
  5. L'Oreal Hair colour
  6. Coca Cola
  7. Google
  8. Samsung
  9. Sony
  10. Hyundai

Note: The above is in no way, meant to show that one brand is bigger, better or well marketed than the other, it is just a small exercise for all Shopper Marketing Professionals to dig deep, do their home work and focus on a journey of sustained discovery to go on aiding the brands they work with.